TO UPSIZE EASTER”
screams the headline.
—methinks the writer is trying to roll a colossal ball up a very steep hill with his beak. He ain’t gonna do it … article was in a freebie newspaper (‘The Eye’) dated March 29 2018.
“Every year, retailers work harder at trying to get Easter to be a little more Christmassy”
“Easter decorations had me utterly bemused”
“… more Easter gift marketing and product evident this year than last, indicating the retail push is working …”
I LOVE PROGRESS
Actually, I adore progress. I live and breathe for progress; progress is good. But—
an over indulged generation to expect ever more handouts on cue is not a good thing. Christmas, for example was once a time for genuine togetherness, getting close to and enjoying with loved ones.
BUT WAIT, IT
“I was once minded to boycott what I saw as festivals of shopping …”
I also tried that—but too many close family and friends were hurt by the clash between their conditionings and my repugnances.
SO BY ALL MEANS
let us celebrate whatever festivals we wish—ancient, recent, contrived … on whatever grounds be they religious, wishful, calendrical or simply to fill a retailing vacuum.
The ploy is a blackmail—coercion into spending. Think about it—can you resist a disappointed kid? (So they got you by the delicates, no?)
BUT WHY WAIT
till blasted Easter, Christmas, Thanksgiving, Solstice/Equinox or whatever?
If you love someone, show them so on YOUR terms. Give them a Cherishment Gift right now, today; or whenever the thought strikes you and to hell with all the artificial social compulsions.
I love and adore my Spouse and let her know at any and every opportunity—she finds little Cherishment Gifts in the weirdest of places at the strangest of times, and vice versa.
not the blasted milkers … are the richer for it.
LET’S CLOSE WITH A THOUGHT
—which needs no eggs, chocolates, tinsel, priests or scheduled gifts.
If you haven’t twigged yet, then borrow from the maligned—
—and if necessary, close with this wee thought—
—and don’t be blackmailed into accepting ever-increasing artificial social ‘obligations’.
The writer of that article has a good point, methinks.